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Your About page matters more than Services
About page vs services page — why visitors decide on About before they ever read your packages, and what to put there if your bio is generic.
Short, useful pieces from the team building heyly.io — about why websites stay silent, what makes a 30-second greeting work, and how the small humans behind the brand still win on the internet.
About page vs services page — why visitors decide on About before they ever read your packages, and what to put there if your bio is generic.
A 5-part homepage video script formula for service businesses. Time-budgeted, framework not template. Record it on your phone in one take.
The first impression website visitors form happens in 30 seconds — here is what they actually decide and how to design for it.
Solo professional trust is built differently than corporate trust. Here is why standard signals fail you, and what actually works instead.
I removed chat widgets from 4 of my sites and replaced them with video greetings. Here is why a chat widget alternative made more sense for small business trust.
Testimonials, case studies, or client logos? An honest comparison of which trust element webpage owners should prioritise — and when each one works.
We use a small amount of browser storage and basic analytics to remember whether you've seen the video greeting and to count widget loads. No third-party trackers, no profiles. Read more.