For e-commerce

Heyly for e-shops where the founder is the brand.

Convert curious visitors into first-time buyers — by being present, not anonymous.

Indie e-shops sell stories, not commodities. Stikily, Radezain, and every premium founder-led brand wins on the same thing: the visitor sees the human behind the product. A 30-second greeting does this without redesigning anything.

The problem

Why founder-led e-shops still bounce on first visit

  • ×Beautiful product photos can't tell visitors who the founder is or why they should care.
  • ×Most e-shop traffic comes from Instagram or TikTok — the vibe is personal there, but your site feels like Amazon.
  • ×First-time buyers want reassurance: who am I buying from? A face answers that in a way 200 reviews don't.
  • ×Cart abandonment is partly a trust problem. Showing a face on the homepage shrinks that gap before checkout.
Use case

Black Friday — and your bubble swaps with the campaign.

Scenario

It's Black Friday morning. You've cut prices 20%, run an Instagram ad, and traffic is up 5×. But your homepage looks the same as yesterday. Buyers land, scroll, and leave because nothing on the page tells them THIS is the moment.

What changes with Heyly

With Heyly, you swap the video that morning: 'Hey, I'm [your name] — Black Friday weekend, 20% off everything until Sunday midnight, code BLACK20. Free shipping over €40, ships from Tallinn.' One swap, 30 seconds, no developer. Conversion lifts visibly through the weekend.

Suggested setup

We pre-fill your widget with the right CTAs for e-shop.

Pick this template in the dashboard — tweak from there.

What to say in 30 seconds

Example script — swap the bracketed bits for your own.

Hi, I'm [your name], founder of [brand]. I started this brand because [one-sentence origin]. Right now everything you see ships from [location] in 1–3 days. If you have a question — about a size, a material, a custom — click 'message me' below and I'll reply same day.

Your 5 action buttons

  1. Shop the bestsellersInternal link to bestsellers collection
  2. Message me on WhatsAppwa.me/... — most personal channel
  3. Instagram DMDirect IG message link
  4. See sizing & careInternal link to sizing guide / FAQ
  5. Use code [BLACK20]Auto-applies discount → /collection?coupon=...
The math

1% conversion lift on €25 AOV pays for Heyly 13× over.

  • 1 000 monthly visitors × 1% extra conversion = 10 extra orders
  • 10 orders × €25 AOV = €250 extra revenue per month
  • €250 / €19 = 13× return on Heyly cost — every single month
  • Use the calculator on the pricing page to plug in YOUR AOV and traffic.
Pricing

One plan. Everything included.

Heyly · Pro
€19/ month
Billed monthly · cancel any time · 14-day free trial
  • 1 site
  • Up to 3 video greetings (swap anytime)
  • Up to 5 action buttons per widget
  • Real-time analytics dashboard
  • All integrations included
  • Custom colors, fonts & copy
Start 14-day free trial →No credit card required.

Ready to add a real face to your e-shop site?

2 minutes to record. 30 seconds to swap. Zero developers.

Free for 14 days. No credit card. If your visitors don't engage more, cancel in one click.

We use a small amount of browser storage and basic analytics to remember whether you've seen the video greeting and to count widget loads. No third-party trackers, no profiles. Read more.